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Easy Fax

UX/UI Case Study

Easy fax is giving you chance to send & receive faxes from iPhone on the go. No need to use an old-school fax machine or go to a fax office. You can use a built-in scanner or upload files from major cloud services like Dropbox, Google Drive, or iCloud

  • Released Product / Go to Appstore
  • Timeline: 12th Jan 2020 → 24th March 2020
  • My Role: My role is to redesign the existing app, fix frictions get rid of the confusing points
  • Skills: UX Design, User Research, UI Design, Team Work, Typography
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New Design Old Design

💡 Problem Space

Frictions on the user flow with unclear visuals.

  • Flaws on the flow
  • Frictions on adding document
  • Unclear fax status
  • Complicated user interface
  • Unclear wording
  • Color inconsistency
  • illustration

    🤘Critical Flow Change

    In the existing app, the Fax cover page form was in the Send Fax Page, which was confusing. Sending them to a specific page for Fax Cover Page helped us to remove this friction.
  • Flaws on the flow
  • Frictions on adding document
  • Unclear fax status
  • Complicated user interface
  • Unclear wording
  • Color inconsistency
  • product case study examples

    😕 Visual Confusion

    Icons are not enough themselves. They are best friends with labels. We updated the page with labels after getting feedback from the user.
  • Clear icons
  • Icon labels
  • Right colors
  • product case study examples

    UI Visuals

    Clearness and having a good contrast our first concerns for the user experience. We have more negative space in the new design system.
  • Color Contrast
  • Enough negative space
  • Consistency
  • Easily Scannable
  • Business looking sans-serif typeface
  • product case study examples
    product case study examples

    ‍🍳 Custom Icons

    I designed custom icons to have a steady and consistent icon set. Also overshoot on the rounded icons is to achieve an optical effect of being the same size.
    product case study examples

    📙 Lessons Learned

    I learned that it is so important to have a design system. I used the same design system as Easy Scanner.

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    🤙

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